Getting PageRank Without Getting Links

Apr 6, 2009 • 8:42 am | comments (14) by twitter Google+ | Filed Under Link Building Tips & SEO

A WebmasterWorld thread has interesting discussion around the topic of pages earning Google PageRank with little or no links to those pages.

The discussion was started by a webmaster who asked, how can his page have a PageRank score of four, when Google webmaster tools reports the page has zero links? The obvious answer is that Google is not reporting all the links yet and it is very possible the page has links, but just not being reported yet. But that might not be the full answer.

WebmasterWorld administrator, Tedster, feels that Google gives "mom and pop" sites an artificial PageRank boost, in some cases. Let me quote Tedster:

My assumption is that this unusual PR boost is one of the ways that Google helps "mom and pop" sites compete - something that Matt Cutts made a side comment about on his blog a few years ago. He never said WHAT Google does specifically, only that they do a few things.

It seems like many top names in the thread believe in this "artificial PageRank boost." The question is, what is the artificial part? Is it the score shown, how the score is made up, or how Google sees the page in terms of trust and popularity?

In any event, do you believe in the artificial PageRank boost? Take the poll below:

Forum discussion at WebmasterWorld.

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Vamsi Gangavalli

04/06/2009 01:13 pm

Yes i think there is an artifical PR or PR with no links for some sites with genuine content and this seems like not being applied to all sites. I wish i knew what happens behind the PR updates.

Michael Martinez

04/06/2009 05:48 pm

Google says in its everchanging documents about PageRank that more than just links are taken into consideration in setting the Toolbar PR values.

Scott Salwolke

04/08/2009 02:37 am

I could see an artificial PageRank of 1 or 2, but 4 seems to high.

Tim Grant

04/08/2009 04:27 pm

I dunno. We work with big and small sites, and getting a small "mom & pop" to a 4 seems to go well, with similar efforts the big brand or national sites are more challenging. And that is with links!


04/17/2009 02:24 pm

PageRank is based on the inbound link graph. Whatever it is that allows new pages to appear in preferential positions in the SERPs should not be labelled PageRank, artificial or otherwise.

No Name

05/18/2009 05:18 pm

Is it worth getting links from pages with No Page rank from a Google point of view?


05/29/2009 11:53 pm

Hey, you seem to be good with websites and everything. I have a new site, and its hardly getting any people. Could you look at it and tell me whats wrong? Any help would be appreciated. You can find my site <a href="" rel="nofollow">here</a> Thankyou so much!

No Name

12/07/2009 07:55 am

Google have a complicated forumula and links are only part of that. Also important is that when people go to your site they stay there and find it useful.


06/23/2010 12:37 am

Does it matter who is providing you registration and hosting service in terms of page rank. My site had a page rank of 3 when it was registered and hosted by Network Solutions but after transfering to GoDaddy its current pagerank is1.

No Name

07/20/2010 05:47 pm

I feel content matter a lot and some time it can give you top position for keyword regardless of your PR.


04/06/2011 12:04 pm

I donot believe in the artificial pagerank boost , this totally depends on the backlinks, i m a newbie but i think so .......

Seo Services

03/19/2012 12:03 pm

Pagerank totally depends on how many visitors you have and in case you dont have the visitor you should get backlinks as many as possible from the good websites or high pr websites.

Edward Hart

05/07/2012 05:45 pm

Thanks for your input i shall be calling back to follow up more comments. THanks


12/25/2012 12:17 pm

I have a website that got a page rank 3 even though it was one page website.

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