Google AdWords Now Requiring Pricing Details in Ringtone Ad Copy

Feb 16, 2009 • 8:13 am | comments (4) by twitter Google+ | Filed Under Google AdWords
 

According to a DigitalPoint Forums thread, Google has updated their AdWords policy to require that all ringtone ads contain pricing details directly in the ad copy.

I tried to find any official updated documentation from Google on this new policy, but was unable to do so. Thus, this is not confirmed yet by Google but honestly, it would not surprise me, if this was indeed a new policy.

The email received by this advertiser was:

"...we will require text and image ads for these services to display the price and billing interval (such as per week or per month) in the ad text, e.g., '$5.99/month.' We will no longer accept text or image ads that don't contain the price and billing interval when promoting mobile content services..."

As you can imagine, some ringtone advertisers are upset about this policy change. Supposedly, all ads without this that advertise for ringtones, will be rejected.

Forum discussion at DigitalPoint Forums.

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Comments:

Kelly

02/16/2009 02:30 pm

They didn't say it has to be in a huge font though. If you're going to click a ringtone ad you probably know you're going to have to pay. This will probably save the advertiser some money by warding off people just looking for free ringtones.

BizWriter

02/16/2009 04:12 pm

This policy will become effective "in the coming weeks". I have verified that with the AdWords Account Manager for our company.

Barry Schwartz

02/16/2009 04:15 pm

Thanks BizWriter!

Barry Schwartz

02/23/2009 02:04 pm

FYI, there is legal behind this http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=100616

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