Google Showing Longer Descriptions For Longer Queries

Jan 15, 2009 • 8:51 am | comments (2) by twitter Google+ | Filed Under Google Search Engine
 

There have been more recent reports of Google showing longer descriptions (aka snippets) in the search results. We have reports from ThatsSEO.com, Holistic Search and SEMVironment.com with examples and screen captures. I was able to reproduce it for a search on fill empty cells with specific value openoffice.

A typical search shows a two line description or snippet:

google two snippet

But with the query above, you can get a three line description or snippet:

google three snippet

Or four line description or snippet:

google four snippet

Now, it seems like the longer your search query, the longer the snippet might get. But I have not fully tested this theory.

We have seen incredibly long Google descriptions in the past, plus we have seen Google test snippet size controls.

Forum discussion at Sphinn 1 and Sphinn 2.

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Comments:

Jan Gehrke

01/19/2009 09:22 am

can confirm that in the german serps too today. searchphrase "dies ist eine sehr sehr lange suchphrase" shows up to 4 rows description. greetings

No Name

08/04/2009 07:52 pm

hey jan, does that mean we should keep our Title longer?

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