New York Times Sued Over Linking Practices

Dec 30, 2008 • 9:55 am | comments (4) by twitter | Filed Under Link Building Tips & SEO
 

An article at E-Commerce Times talks about a recently-filed lawsuit against Boston.com, a NYTimes company, that is being sued for its linking practices. According to the article, the simple presence of a link has prompted the suit, but from CenterNetworks, the real reason might be apparent: GateHouse, the company suing the Times, is upset because Boston.com is linking to subpages of the site, thereby causing readers to bypass the significant advertising on GateHouse's home page.

(My commentary: If there were no links there at all, GateHouse still wouldn't see traffic to its homepage. Be happy that you got the link!)

In any event, there is some worry if merely linking will require permission in the future. That would be a pretty silly move.

Then again, I worry that the E-Commerce Times article that WebmasterWorld members referred to isn't accurate since every other article I read on the subject matter is about circumventing the advertising.

Forum discussion continues at WebmasterWorld.

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Comments:

David Wallace

12/30/2008 04:06 pm

I'm so tired of seeing these stupid lawyers obviously from the "old school" way of thinking and not understanding of how the Internet works, bringing what I see as frivolous lawsuits against those who link to their sites. It is almost like when your children cry, "He/she's pointing at me!"

Michael Martinez

12/30/2008 09:21 pm

I am pretty certain there is already some case law on this type of linking that says it is okay.

David King

12/30/2008 10:30 pm

You gotta admit... that's pretty funny!

John Everett

12/31/2008 07:19 pm

So put advertising on the page that is getting the hits! DUH

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