What PPC Bid Management Tools Do You Use?

Dec 11, 2008 • 10:31 am | comments (4) by twitter | Filed Under Search Engine Optimization Tools

In a Google Groups thread, AdWordsPro Sarah has asked us what our favorite bid management tools are. There are a two different tools represented thus far, and it's interesting to see what you've got to add.

One user acknowledges that he likes Google's tools (which fortunately are free).

Another is using SearchRev.

I'm going to mention that I saw a demo for Acquisio's tool back at SMX East, I think, and it looked mighty fine. (I don't use any tool right now since I don't really do PPC regularly, but if I had to pick something, this would be it.)

What tools do you use?

Forum discussion continues at Google Groups.

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Marc Poirier

12/11/2008 10:28 pm

Thanks Tamar. We have a poll on our blog, asking our clients and friends what we should do for our next t-shirt. http://tinyurl.com/6mnbb6

diarmuid ryan

12/12/2008 11:14 am

i find google adwords enough for managing PPC and given the spend with google on advertising, i find it hard to class it as 'free', but i could not justify further spending on ppc tools

Max Kalehoff

12/12/2008 06:45 pm

Thanks for posting. We NEED more tools discussion and evaluation. Of course, we hope the community will consider Clickable as well! Anyone interested in a personal demo and giving us feedback (because we're constantly building)? Let me know.

PPC Management

01/23/2013 06:07 am

The bottom line is PPC managers should always be actively managing their assigned PPC account. The fact that you have a bid management platform doesn’t mean your manager should be less engaged. It actually means they should be even more engaged. It’s true you will probably never use all the bells and whistles that come with a bid management platform. The most important thing is to use the tools that will help you achieve the maximum results for your clients.

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