November 25, 2008
Is Microsoft Live Search Being Rebranded?
Rumor has it -- as reported on Search Engine Land and Liveside -- that Microsoft is rebranding its search under the name kumo.com. According to the reports, kumo.com is owned by Microsoft and points to search.live.com nameservers. It also provides Microsoft employees with an internal site.
Whether or not it's true is only speculation at this point. However, sentiment is pretty heavily expressed against Microsoft taking this approach.
Forum discussion continues at WebmasterWorld.
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Tamar Weinberg in Microsoft MSN Search at November 25, 2008 10:33 AM
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Well, Sean Suchter's jump to MS, its acquisition of a site (kumo) with the name meaning 'spider' in Japanese, all point to only one thing, that MS is in the third rebrand or perhaps on way to building some search engine like Yahoo. But Google will be tough to compete with. Maybe, we can speculate that Kumo is gonna be something other than just normal search!!
Posted by Lenin Nair at November 26, 2008 02:58