Google Tests "Skip Intro" Link in the SERPs
Today, gabs spotted a new feature in Google.co.uk that lets you skip through the splash screen of sites. Using this query, you can see a similar result to this:
Search Engine Land spotted this in June, and it looks like Google isn't done testing this out yet. Further, the "Skip Intro" link isn't very visible, so it'd be interesting to note how many people actually have seen this but never actually clicked on it (probably because they overlooked it).
It's a nice addition, but indeed, I think the "Skip Intro" link would need to be more prominent to be useful.
Forum discussion continues at Search Engine Roundtable Forums.
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Tamar Weinberg in Google Search Engine at November 17, 2008 10:32 AM
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This is interesting - in the past, having an intro page that consisted of an image or something more interactive such as Flash, has been a downer for the search engine rankings simply because the most valuable page on the site had no content. I wonder if this will mean that companies can use the home page in any manner they see fit knowing that the page appearing after the intro page will be ranked as well as a home page used to be?
Posted by Trevor Walter at November 17, 2008 15:34