Is a Great Design A Sure-Shot Way for Links?

Oct 20, 2008 • 7:27 am | comments (2) by twitter | Filed Under Link Building Tips & SEO

What would you prefer:

* A pretty website that has no content * An ugly website that has a lot of content

If you were building links, which kind of site would you prefer to link to? In a WebmasterWorld discussion, it seems that appearances may not matter. A "nice clean" look may be fine, though.

Some disagree and believe that aesthetically pleasing sites are likely to be linked more than other sites. Most people do not feel that this sentiment is appropriate -- the content is really the most important thing for link-building, according to many webmasters. Of course, it depends on the niche, but people want informative content. Think about Wikipedia, for example. Is it "pretty?" Nope -- it's clean and neat -- but it has a lot of content that many people are looking for.

Forum discussion continues at WebmasterWorld.

Previous story: Daily Search Forum Recap: October 17, 2008



10/20/2008 08:39 pm

I would say that I don't really care what I link to if I'm simply passing on information. I wouldn't think that my users would judge my sites authority based on the look of a site I link to. I would, however, expect them to judge my authority if I were to link to a site with poor content, unless of course I was referring to the quality of the design of the site in question.


10/21/2008 09:32 am

Well, I intentionally made a really awesome holding page for my site so that I could link-build to it before it even launched. It has zero text on the page, just some really great illustration and animation, yet it has about 140 links from different Web galleries around the Net that thought it was cool enough to link to. Those are all high-quality, editorial links.

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