Ha! Piece of cake if you are "putting the cart before the horse" but try beating this.

In my adwords campaign I have a single word, broad match, keyword that is the niche brand I sell and appears all over my site, in the file names, urls, alt tags, you name it. I have another two word, broad match, keyword that couples that same word with another name that does not appear anywhere on the site (does not even exist in any file on the server!) and is not used in any of my adverts. In fact, it has nothing whatsoever to do with my site. (And, btw, it is not even a common associative phrase, e.g. Ford Mustang.)

What are their quality scores? Yep, the single word scores 8/10 and the second scores 10/10!

P.S. Forgot to say the 8/10 QS keyword costs me £0.02 and the 10/10 costs between £0.20 and £0.50 depending on the weather - or something equally esoteric since I have yet to make any sense of the way it jumps around.

So, I guess the question then becomes, who needs 10/10 QS keywords anyway? Certainly, it seems, they may not be worth "busting a gut" over

Nice experiment, and quite educational indeed, so you know how the quality score algorithm works, but my question is: what is the use of a landing page without any link in it?
if this is the way to get a perfect 10/10, I guess that none will actually reach it

If anybody does know how the QS algo works perhaps they could explain why a correctly spelled keyword (as it appears all over my site) is only rated "OK" but a misspelling that appears nowhere is rated "great"?

Maybe that works for a 2 word phrase, but for single words that match the TLD this rarely works. Seems like others have had the same experience. I've had plenty of disputes with Google reps of all levels over this and never gotten a clear anwser...mostly because they have no clue what really goes on in the Google dungeon. The experiment seems dated already...who knows what's going to happen with the new Google QS rollout?

While your tactics are sound, you can't discuss a quality score without revealing the keyword. Since the CPC bid affects the quality score, you may be able to get 8/10 or 10/10 in keywords with little competition. But for competitive keywords, 6/10 or 7/10 is good.
Google even tells me to "keep it up" with 6/10.

So the answer to Tony is that the misspelling has no competition and he able to get a better quality score for his CPC.

Maybe I'm missing something here, but why would I want a page that has zero interactivity or connectedness?

Our quality score is 7/10 which Google says is good. But for ad showing it says "Although your ad is showing, its rank is not high enough to place it on the first page of search results." The key word is 'craft ideas' and the site is http://www.favecrafts.com/Christmas-Crafts - - can some one help me understand and explain. Thanks!

Hi

Good that you got a 10/10. But did the score go down or stay the same. Also i have written about quality score Google Quality Score

Take a look and please let me know what you think.

@ C Smith - Quality Score doesn't necessarily translates into top positions. There are other factors like how many competitors and their actual bid.

Many thanks for the mention !