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Google has confirmed that they are rolling out some tests to display different ad placements throughout the search results pages. In this particular instance, Google apparently is trying to display advertisements on the bottom of the SERPs. We're familiar with ads on the right side of the search results, but have you ever seen ads on the bottom?
I suppose not.
However, AdWordsAdvisor confirms that they are running a test on the Australian version of the Google search engine. Screenshots are not available but it'd be nice to see if they settle on it.
Forum discussion continues at WebmasterWorld.
Update by Barry Schwartz: Google has tested displaying AdWords at the bottom of the search results in the past, we have a post from 2005 on that. I have also written a longer post at Search Engine Land on why Google may be testing this out and possibly, why this may become the default.
Also, Stephan Kopp commented with a link to a screen capture of this in action.
Comments:
stephan kopp
08/29/2008 03:39 pm
Hi have a look on a screenshot from german google search http://www.dsquare.de/media/google-ads-at-end-of-page.gif
No Name
09/01/2008 10:43 am
I think it should be cheaper than top, or right side placement of paid links.
MGA
09/04/2008 02:16 pm
Since they are proceeding a deal with yahoo, they should adopt the same format. To be honest, it will look very irritating. Whole page will be full of ads. Top, right side and now bottom. Where is my organic search? I am hoping that someday there will be a good search engine that only list un-sponsored results.