You can clearly search and find that many people think that SEO is dying a painful death, but do you know exactly how that will happen? Well, Ian Lurie decided to speculate how the SEO bubble will pop and proposes three theories.

In his first theory, bigger agencies will start doing their SEO in-house. In his second, SEO will just not be needed because of cut costs. In the third theory, Ian says that clients are seeking tolerable (not lousy!) results and that the rip-off artists will go away.

Do you agree? At Sphinn, forum members don't feel that Ian's assessment is correct. The need for marketing is much more important now than ever, and talent will always be needed. "Shameless self-promoters," then, will need to be distinguished from real talent.

Additionally, since web sites are not going away anytime soon, most don't foresee the SEO bubble to pop.

Forum discussion continues at Sphinn.

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