How Will the SEO Bubble Pop?

Aug 15, 2008 - 9:34 am 3 — by

You can clearly search and find that many people think that SEO is dying a painful death, but do you know exactly how that will happen? Well, Ian Lurie decided to speculate how the SEO bubble will pop and proposes three theories.

In his first theory, bigger agencies will start doing their SEO in-house. In his second, SEO will just not be needed because of cut costs. In the third theory, Ian says that clients are seeking tolerable (not lousy!) results and that the rip-off artists will go away.

Do you agree? At Sphinn, forum members don't feel that Ian's assessment is correct. The need for marketing is much more important now than ever, and talent will always be needed. "Shameless self-promoters," then, will need to be distinguished from real talent.

Additionally, since web sites are not going away anytime soon, most don't foresee the SEO bubble to pop.

Forum discussion continues at Sphinn.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Google Search Ranking Volatility Gets Heated October 24th

Oct 25, 2026 - 10:07 am
Search Forum Recap

Daily Search Forum Recap: October 23, 2026

Oct 23, 2026 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Search Chatter, PHP Exploit, AI SEO Worthwhile, Google Local, Google Ads, ChatGPT Ads & More

Oct 23, 2026 - 8:01 am
Google

Google AI Overview Citation Cards With AI-Generated Summary Snippets

Oct 23, 2026 - 7:51 am
Google Search Engine Optimization

JPEG XL Image Format Not Supported By Google Images & Google Discover

Oct 23, 2026 - 7:41 am
Google Maps

Google Business Profiles Tests New Advanced Performance Reports

Oct 23, 2026 - 7:31 am
Previous Story: Webmasters Question Effectiveness of Google Base and Shopping SERPs