Why the SEO Reputation is Being Damaged

Jul 28, 2008 • 9:38 am | comments (7) by twitter | Filed Under SEO - Search Engine Optimization
 

SEOAly, an up-and-comer blogger who has been writing some really great blog posts lately, has shared the reasons why "SEO consultation" is ruining the reputation of an entire industry. In the piece, she explains that SEO is not about implementation -- it's about education. The right kind of client relationship is one where the small business owner is ready to apply the advice provided by the SEO.

The consultant may be holding their hand along the way a bit, but the site owner is ultimately responsible for actually doing all of the work that will be required to make the site perform better in the search results.

But not every small business owner is ready to do the work. They expect the SEO to do the work, and that's why the entire SEO consultancy practice ends up being blamed, says Aly. The article goes on to say that SEO can help everyone, but if unrealistic expectations are being placed on the SEO, they may not benefit from SEO after all. All in all, it's a really good read for small business SEOs.

Forum discussion continues at Sphinn.

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Comments:

Alysson

07/28/2008 03:59 pm

Wow! Thank you so much, Tamar. What a glowing review of my post. I really intended it to be more of a rant than anything else...which is why I didn't actually submit it to Sphinn myself. I sent it out via Twitter just looking for some feedback to see if anyone else out there suffered similar frustrations throughout their early days in SEO. It appears I have struck a nerve! Thanks again for sharing this with your large audience. It never dawned on me it would gain this much attention. Thanks to all who have offered encouragement since I started actively participating in conversations over the past few weeks. Some of you, like Tamar and Jill, have already come to my defense. :) Others, like Josh (SEOFactor), have just kept pushing me along. This is just the start...I hope! Happy Monday! Migraine today...you have no idea how long it took me to write this. Ouch! :) Alysson (SEOAly)

No Name

07/29/2008 04:04 am

Other online marketers are abusing SEO by using black hat techniques, just to increase their web site popularity and make well in SERP's.

Jason

07/29/2008 04:17 am

@No Name - "Other online marketers are abusing SEO ..." SEO is SEO, black, white, grey, yellow, green, or (insert ridiculous color moniker here) hat. All (good) SEOs are marketers. Optimizing tags, content, and link building are _SERP manipulation tactics_ . They are no different than spamming blogs or finding other loopholes in the algo.

sugitha

07/29/2008 06:21 am

yes, I agree google bots change their strategies day by day , so that we have to study each and every day in SEO , then only we have to perform well, small business owners are not ready to study these things , but they ready to work , that is the reason for their failure.

Alysson

07/30/2008 05:00 pm

I do not agree that "...google bots change their strategies day by day...". This would be neither efficient, nor logical. They change, I would guess, every quarter to 6 months. It is safe to assume that the changes are usually relatively small, as they are designed to organize and efficiently deliver the most relevant sites possible for any given search - NOT to make the SEO's job harder. In fact, when one is a "white hat with a gray stripe" this should only make their job easier.

Seo blog

01/26/2009 10:52 pm

Very interested this post. I added to my favorites. Regards

Sanjay

02/04/2009 07:39 am

Obviously, the owner of the website should be responsible for SEO activities. SEO firms will only help and guide through it. Also, no one can guarantee 100% top ranking on natural search result.

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