MSN Live Sending Odd Referrals -- QBHP -- to Websites
Six months ago, we reported that Microsoft Live Search was sending spammy types of referrals. Rogerd reports on WebmasterWorld that he's not seeing the same types of referrals we reported back in January, but he's finding some even stranger ones. For example, he saw a search for "computers" and this is a term he doesn't even rank for.
Other forum members report similar suspicious activity. As robzilla says, all hits have a referring URL that includes the variable "form=QBHP". After analyzing his logs, he says that the user agent is consistent across the board: "Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 5.2; .NET CLR 1.1.4322)".
Is this another spam or quality check? We've yet to find out.
Forum discussion continues at WebmasterWorld.
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Tamar Weinberg in Microsoft MSN Search at July 24, 2008 9:51 AM
Comments (6)

Comments
Microsoft uses different output forms for its search results. I suspect it's part of their testing and quality control processes, so that they can determine which data presentations work best for visitors.
I would not be too concerned about the odd referrals. In fact, I'd even consider developing some content around those referrals to at least help people looking for something more relevant. They may remember a helpful site more than an irrelevant site.
Posted by Michael Martinez at July 24, 2008 15:33