Does Google Every Totally "Forgive" A Site For Being Penalized?

Jul 22, 2008 • 8:48 am | comments (3) by twitter Google+ | Filed Under Google Search Engine Optimization

There is an excellent thread at WebmasterWorld discussing if Google will ever fully "forgive" a site after it has been penalized.

For example, let's say you have been slapped with a link penalty, and you remove all those bad links. Will Google every rank you as well as you once ranked? The thread has some excellent experience to quote:

Senior member, netmeg, said that Google does completely forgive:

one of my clients was completely banned from Google for a spammy link exchange program; we cleaned 'em all up and filed a reinclusion request, and they are currently #1-3 for just about every relevant search phrase you could think of. They're ranking higher now than they ever did before the penalty - but it did take about a year to work their way up to that point.

Yes, I agree that it takes a long time to earn back your trust from Google.

But WebmasterWorld administrator asks a key question, Google may forgive, but do they forget? Tedster said:

I do think Google always has a record of the past penalty somewhere, and any future infractions might be dealt with quite harshly.

I am very confident Google records each and every penalty for a website, historically. This is incredibly important data for Google to have when manually reviewing a reconsideration request. Does Google have a three-strikes and your out rule? I doubt it, but all this information is 100% relevant for the process.

Forum discussion at WebmasterWorld.

Previous story: Google Webmaster Tools Warns Of Spikes in Bandwidth Fees



07/22/2008 01:46 pm

If a site can completely clean up the issues involved and we can place some trust in their claims that they won't try things like that in the future, I don't see any reason why we wouldn't want to "forgive and forget." The web is constantly evolving and growing, if there was a "three-strikes rule" then many of the older sites wouldn't be around anymore. :-)

Barry Schwartz

07/22/2008 01:48 pm

Thanks John. But you would delete the record saying domain X had penalty Y on date B? That is truly forgetting. :)


07/22/2008 07:46 pm

Maybe it goes on your secret permanent record, like all the naughty stuff you did when you were in school... Too bad we can't FOIA Google.

blog comments powered by Disqus