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A High Rankings Forum member talks about how he has a variety of sites that are all networked on the same server with the same owner. They're not related topically, but there are some subpages where adding links may be of value to search engines and visitors. Would it be bad to link to pages in the same link network? Are there any risks?
It depends, actually. If you're trying to hide the relationship between sites, as one says, it's deceptive and could be dangerous. On the other hand, if you're being open about the relationship and linking where appropriate, it should be fine.
Another option is to add "our link network" to the footer of the site to bring other people to your other pages. It's not as topical, but it may drive traffic. However, that may not necessarily be the kind of traffic or links you're aiming for, so that is totally up to you.
The forum discussion that ensues is informative, so take a read at High Rankings Forum.
Comments:
Jaan Kanellis
05/12/2008 06:43 pm
I dont see an issue with it. Yahoo is actually the one that sometimes demotes websites fro doing this more than Google or MSN.
Lee
05/13/2008 03:04 pm
We have a similar situation at our company we have 30 market leading sites with 5 of them sitting under the same vertical market so the linking potential is huge...however we currently have them all sitting on the same server/same IP and in my opinion we're not getting the full benefit. We cross link our brands in the footer of each site being quite selective with what links to what. We are in the process of moving hosting company which will give us unique IP's (in different C-Classes) for each of our sites even though they all sit on a cluster of 4 servers under 1 internal IP. IMO this will give us far greater potential to conduct cross linking strategies across our brands.