What are Some Questions to Ask an SEO Firm to Check their Legitimacy?

Apr 30, 2008 - 10:05 am 4 by

If you were interviewing an SEO firm to see if they're for real, what questions would you ask them? A High Rankings Forum thread touches upon some of the must-know questions, and they're outlined below:

  1. How long they have been doing SEO?
  2. Can you give me three clients that you have had first-page results for?
  3. What are some campaigns you have succeeded with?
  4. Can you illustrate any significant traffic boosts or conversion boosts?
  5. What is your general SEO process?
  6. What is your criteria for choosing keyword phrases?
  7. How is success measured?
  8. What should you expect from us as a client?

And the list goes on and on. What would you add to this for desired results?

Forum discussion continues at High Rankings Forum.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: February 13, 2026

Feb 13, 2026 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Volatility, Bing AI Performance Reports, New AI Mode Retail Ads, UCP Checkout & ChatGPT Ads Go Live

Feb 13, 2026 - 8:01 am
Google Search Engine Optimization

Where Are Those New Google Search Console Features?

Feb 13, 2026 - 7:51 am
Google Ads

Google Ads Product Eligibility View Across Campaigns

Feb 13, 2026 - 7:41 am
Google Search Engine Optimization

Google Still Recommends You Focus On Visible Anchor Text For Links

Feb 13, 2026 - 7:31 am
Google Ads

Google Ads Recommended Experiments

Feb 13, 2026 - 7:21 am
 
Previous Story: Search Conference Controversy Sparks Up Again