Google Blending Ads More Into Organic Results?

Apr 29, 2008 • 8:04 am | comments (2) by twitter Google+ | Filed Under Google AdWords
 

A recent WebmasterWorld thread is complaining that Google seems to have changed the yellow background color of the Google sponsored ads to a color just a bit different then the white background.

Tedster explains that the color he sees now for the top ads are #FFF9DD, which he said, "is very close to a pure #FFFFFF." On my screen they look different, but on a typical PC monitor, it may look very similar to white. Here are the two colors, side by side - so you make the call.

Google AdWords Yellow BG Google White

Google first changed the background color for the top ads to yellow back about a year ago. Based on my screen capture then, the color was #FFF9DD, so I am not sure why we are hearing complaints now? Maybe what I am seeing and what others are seeing are something else? Maybe Google is testing something even closer to white?

Tedster is strong about this, saying:

#FFF9DD is just a cop-out. If Google is going to blur the line between paid ads and organic results, they should just go all the way and use #FFFFFF for the whole page. Somehow, this near-match sends an even worse message, to my sensibilities.

Forum discussion at WebmasterWorld.

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Comments:

No Name

04/29/2008 01:31 pm

I haven't paid much attention to Google directly but Blingo certainly has eliminated the separation of sponsored and organic results. I refuse to use it now.

Lea de Groot

04/30/2008 01:27 am

yep, I'm seeing fff9dd too

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