Google Clarifies AdSense Blending & Calls Blending Ads Permissible

Apr 3, 2008 • 7:58 am | comments (3) by twitter Google+ | Filed Under Google AdSense
 

Last week, I reported that Google said blending AdSense ads is not allowed, well, it seems like I was somewhat wrong. At least, we all were, on some level.

AdSenseAdvisor updated us in the WebmasterWorld thread (see post number 3617913). AdSenseAdvisor said, in short, "blending is permitted." Yes, there is a "but" in that statement. AdSenseAdvisor added, "publishers should not rely on deceptive implementation methods to obtain clicks," he/she continued, "where a group of links has identical colours and line spacing to that of the ad unit placed in the middle of them."

Basically, Google doesn't want you to "confuse the user into thinking ads are content," and thus tricking them into clicking on the ads, as if they were content.

So, yes, blending is allowed, but like I said initially, it is how you go about doing the blending.

Forum discussion at WebmasterWorld.

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Comments:

mark

08/07/2008 11:10 am

i was thinking that google is against the blending of the its ads,new ad units doesn't have so much to blend can we blend the font size and their class.

Fred Fortin

10/10/2011 11:19 pm

What do you suggest to do for "legally blend" your adsense ads

SarahZigler

05/11/2014 06:23 am

I was afraid when blending adsense ads. Carefully and thats why my earning still shows the lowest as always. Thanks for the information

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