Should We Have Search Marketing Standards?

Mar 28, 2008 • 10:22 am | comments (5) by twitter | Filed Under Other Search Topics

Lately, we've heard a lot about the need for search marketing standards. Most people that I've encountered are overwhelmingly supportive of such a move.

Not Jill Whalen, however. Over at Search Engine Land, she provides her four reasons as to why we shouldn't go that direction. Her reasons: there's no "one size fits all" solution to SEO, the definition of "SEO" is not agreed upon entirely by the community, laws already exist that protect consumers from SEO scams, and there's no such thing as "cheating" in SEO.

At High Rankings Forum, people are largely supportive of Jill this time around. One even puts it this way: "standardizing SEO is like standardizing art."

But Ian McAnerin, who spoke at the Search Marketing Standards session I liveblogged during SMX West, disagrees with her. His blog post addresses this (note: there are two parts) and he feels that the standards are more for the public's understanding of SEO, not for SEOs themselves.

In the end, it may be two different discussions entirely. We may need to standardize this debate. ;)

Forum discussion continues at High Rankings Forum.

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Michael Martinez

03/28/2008 06:43 pm

Ian makes some fantastic points in a very elegant, concise manner.

No Name

03/30/2008 01:31 am

I'll have to lean with Jill on this one. From what I've seen so far, SEO is pretty much an art form. What ;makes me look at SEO that way is that I play the guitar, and much like that art form, I don't think ANYONE can really say "I know everything there is to know about SEO. Dave


03/30/2008 04:50 pm

Tamar, it's interesting that you stated that most people you've encountered are in favor of standards as the comments at Sphinn don't seem to jibe with that.


03/31/2008 02:10 am

I think there are a lot of people out there working up their SEO's, and I'm not too sure if you can pin down very many 'rules and regs' about it. I think if those who blog for SEO's are blogging appropriately, then why ban them from blogging? And/or why penalize them if/when their opinion is sincere and they're not just 'using' the system? I'm with Jill as well... you cannot 'standardize' this..."standardizing SEO is like standardizing art." Christine


03/31/2008 05:33 pm

I'm a Jill-believer as well. Setting standards does not eliminate the need for a skilled creative SEO problem-solver. Additionally, you have to ask whether the strongest advocates for industry standards are those who stand to gain from teaching said standards.

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