Julie Joyce writes on the SEO Chicks blog talks about the American Express believes that SEO is a waste of money. The idea is that there are snake oil salesmen (not all SEOs do this, though), but it ends up affecting the industry as a whole. Just because someone promised "guaranteed top 10 rankings in 90 days" doesn't mean he's doing it right or ethically. The industry shouldn't take a hit for that, but unfortunately, they do.
Julie says that you shouldn't give out bad advice as it's extremely irresponsible.
Yes, there are examples of poor SEO but that’s absolutely no reason to advise all small business owners against employing the services of reputable people who happen to have the background and the knowledge to compete in the online arena.
And she ends the article with a bang: that bad advice isn't much better than bad SEO. So there, AMEX.
Forum discussion continues at Sphinn.