Do You Search in the Singular or the Plural?

Mar 13, 2008 • 8:10 am | comments (1) by twitter | Filed Under Search Engine & SEO Theory
 

A Hitwise post digs into the behavior of searchers and sees whether they prefer searching in the singular or plural. Using the term "laptop" versus "laptops," it is clear that "laptops" is the winner in search. When investigating nine other terms, the following was discovered:

...[W]hile the results are not conclusive, it does seem that plural terms are better at sending traffic to retailers than singular terms. Two thirds of the products tested performed better as plurals, with technology products in particular skewing in favour of an added ‘s’.

Of course, as one member on Sphinn notices, this is specific to traffic, not necessarily conversions. However, it's a good first stop. Now can someone compile a report on the conversions? ;)

Forum discussion continues at Sphinn.

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Comments:

Garry

03/13/2008 10:42 pm

I've noticed the same thing. It seems as though conversions are higher for singular terms, perhaps because the rest of the search query is more specific. For instance, if someone were looking for "cheap laptops" the conversion might be lower than if a person were to be further along in the purchasing decision and searching for "dell vostro laptop". Just a theory... I'd look forward to that compiled report too!

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