SEOs Can't Agree on the Value of an Image Link

Mar 3, 2008 • 8:21 am | comments (7) by twitter Google+ | Filed Under Link Building Tips & SEO
 

Mid January I asked An image link is worth what percentage less than a text link? The question was probably not clear enough and I honestly don't blame the respondents. It is a hard question to answer, because there are so many variables that can impact such an answer.

But I thought I share with you the 171 responses to-date:

An image link is worth what percentage less than a text link?

All over the board as you can tell. Here is the detailed breakdown:

  • 24 respondents (14%) said an image link is "100% - Equal to Text Link"
  • 8 respondents (5%) said an image link is "90% the value of a text link"
  • 16 respondents (9%) said an image link is "80% the value of a text link"
  • 25 respondents (15%) said an image link is "70% the value of a text link"
  • 16 respondents (9%) said an image link is "60% the value of a text link"
  • 33 respondents (19%) said an image link is "50% the value of a text link"
  • 19 respondents (11%) said an image link is "40% the value of a text link"
  • 10 respondents(6%) said an image link is "30% the value of a text link"
  • 9 respondents (5%) said an image link is "20% the value of a text link"
  • 5 respondents (3%) said an image link is "10% the value of a text link"
  • 6 respondents (4%) said an image link is worth "0% the value of a text link"

Forum discussion continued at WebmasterWorld.

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Comments:

Loren Baker

03/03/2008 03:26 pm

Thanks for putting this together Barry, it will come in really handy.

Teddie

03/03/2008 09:08 pm

It's kind of a stupid question. Because they are contructed from different elements and appear in a different usage context. However parts of each may be equal. IE. in pure PageRank terms is it a link? Yes, so therefore it's probably equal on that basic scoring metric, just look at the high PR values of web bug based stats systems. In terms of the textual content, alt text vs normal text and potential value attributed I would expect them to differ.

Barry Schwartz

03/03/2008 09:15 pm

Yea, I know...

Teddie

03/03/2008 09:21 pm

Sorry Barry, comment authentication jammed up, wasn't trying to emphasise the point :-) Tell you want though I can check it on a GSA tomorrow and tell you if it treats them differently.

Héctor

03/04/2008 10:20 am

Hey! I think that it is NOT a stupid question. I am sure all of seo workers have a different answer for that. My idea is the following: I prefer the usual / traditional html way of linking but if I had to add a photo, why am I going to loose the opportunity of linking? The importance, I feel is about 75 - 80 %, no more

Scott

03/04/2008 04:56 pm

"24 respondents (14%) said an image link is "100% - Equal to Text Link" Seriously? I think that's amazing, that 14 percent of the people taking the survey see no greater value in an image link than in a text link. So, carrying that belief forward, they think that the whole "anchor text" thing is just what... a theory? A waste of time? That's incredible to me, and it's no wonder this industry has a suffering reputation...

Jim McFadyen

03/04/2008 05:09 pm

I think that is a super question. However, I cannot stop LOLing on my bus-ride to work about how all over the place the answers are. Simply amazing.

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