February 21, 2008
Is a Link From Google Worth the Exposure?
A WebmasterWorld member has been contacted by Google about presenting a story about how Google AdWords has worked for him. If all goes well, Google will interview him and write up a nice article which would ultimately need his approval before being put on the site.
Is there any downside to this?
Well, if you think about it, what downsides can there be? Google looks to accurately depict your company and you'll probably get a nice juicy link from it!
Can you point out any concerns that you'd have if you publish a case study of Google AdWords on Google?
Forum discussion continues at WebmasterWorld.
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Tamar Weinberg in Google Optimization at February 21, 2008 9:31 AM
Comments (5)
Comments
There is one large concern. Depending on the landscape of competition in the members market, he might be letting them all in on his marketing secret. Google will not be writing an article applauding the great business of the member, they will be writing to show how much AdWords helps out business through revenue and ROI. If the competition sees how much benefit and ROI is available through AdWords through a direct testimonial, they might agree with Google's article and create some campaigns, ultimately driving up costs and possibly eliminating the niche marketing effort.
Posted by Dan Graham at February 21, 2008 11:19