Daily Search Forum Recap: February 6, 2008

Feb 6, 2008 • 6:00 pm | comments (1) by twitter | Filed Under Search Forum Recap
 

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

  • Microsoft to Borrow Money for Yahoo Deal
    If the Microsoft bid for Yahoo goes through, Reuters says that they might have to borrow money to make it happen. "It's likely we're actually going to borrow for the first time," said [Microsoft CFO Chris] Liddell in an annual strategy meeting with analysts. "It's going to be a mixture of the cash we have on hand plus debt." Is that the end for Microsoft? Some people think that borrowing the money is a really
  • Did Google Trends Predict the Super Tuesday Results?
    Yesterday was Super Tuesday in the United States and many of the presidential primaries were held. SEO.com has written up a post that seems to predict the trends in each state to determine the winners. Using Google Trends, it seems plausible that people's searches impacted the winners. Of course, not everything is perfect using Google Trends, as pointed out by DigitalPoint Forums members. However, it's interesting to see how many results correlated with the trending
  • Should You Put Phone Numbers on Landing Pages?
    A High Rankings Forum members wonders what the benefits would be reaped for putting a phone number on a landing page. Believe it or not, there are plenty of reasons why you'd want to do this. Forum members suggest that some questions may not be answered on the landing page, so having a phone number lets them call you to ask. It also helps instill trust from users. As one forum members puts it, "If
  • Reputation of SEOs Challenged -- Again
    Danny Sullivan has written a long piece at Search Engine Land about how SEO is consistently being challenged as an unethical practice. This month, a BusinessWeek article starts trigger, claiming that his SEO experience was not a good one and his $5,000 went down the drain. After that, Shoemoney said that he didn't like 95% of SEO experts. One of the more recent events was when Andy Baio called out Sitelynx as an SEO spamming
  • SphinnCon Israel 2008 Recap
    Yesterday was both a significant day for myself and the SEO/SEM/SMO community in Israel. For the first time, we held a public and organized Search Marketing event in Israel. For the first time, I hosted or moderated the event. Typically, Israeli SEMs get together in unofficial settings and typically, I either would speak on a panel or cover the panel for this site. But this time, we held an official SphinnCon Israel (small SMX) event
  • Possible Microsoft Live Search Update
    There are a few updates to an old thread at WebmasterWorld that show signs of activity at Microsoft Live Search. Two webmasters are reporting seeing changes in rankings at Live Search starting on February 4th. Here are those reports: A couple days ago I hit the jackpot. Let's hope this continues. I don't know much about MSN ranking, so don't ask me how. Ack... one of my U.S. sites dropped completely off the map for

Other Great Search Forum Threads:

Previous story: Microsoft to Borrow Money for Yahoo Deal
 

Comments:

Denise Keniston

02/07/2008 01:01 pm

This week Keniston & Company has, in part, been listing one of our local clients on Local Search Engines. I guess it's been a while since we've gone through this exercise, because Local Search Engines have really picked up their game. Of the most impressive is Yellowbooks.com (owned by AT & T). Not only has Yellowbooks.com initiated a video listing option (with free video production) they also offer "Pay Per Click" packages. These packages guarantee distribution on the major search engine such as Google, Yahoo, MSN etc..etc..etc ..in any pre-specified markets across the country. According to the rep we spoke with Yellowpages.com has many packages. The end result is that Yellowbooks ads distributed on Google, Yahoo, MSN, etc. cost $2.25 per click on average. This is a fantastic price per click for most industries (auto, travel, lawyers) where clicks can cost as much as $10. According, to our rep Yellowpages.com purchases large blocks of the most desirable keywords (travel, used cars, car dealers, lawyers, etc) from the big search engines as a discount rate and then resells them to their clients. This reminds of me of the old days when advertising agencies would buy radio and tv ads from stations in bulk at cut rates and then resell them to their clients. This can be risky if no one wants the spots, but the risk/reward ratio usually favors the bulk media buyer. The question remains, how and when do the Yellowpages ads turn up in a Google search? Keniston & Company is actually testing Yellowpages Pay Per Click package as an alternative to an independent Google Adwords Campaign. We'll keep you posted as to how it works out.

blog comments powered by Disqus