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Bryson Meunier posted a characteristics of the top 100 mobile search queries at AT&T. The top five keywords, in order, are "google," "yahoo," "sports," "facebook," and "myspace."
Further, Bryson says that mobile users are looking for navigational options as opposed to the traditional sit-at-your-computer search where you may not know what you're looking for.
According to the classification, the mobile queries were overwhelmingly navigational in nature, with almost three quarters of the queries coming from users who already knew what they were looking for: query intent percent of queries informational 12% navigational 73% transactional 15%
The article concludes with some best practices, including:
Using navigational queries such as branded terms, competitor terms and names of known products as core keywords could lead to increased visibility in mobile search engines....[U]sers are looking for usable sites, [so] developing a mobile web site and including the term "mobile" in the copy as a secondary keyword could lead to increased visibility in mobile search engines.
The research is very detailed and incredibly in-depth. If you're going along the mobile route, it's a definite read for you.
Forum discussion continues at Sphinn.
Comments:
Dean Collins
02/14/2008 06:26 am
Great advice from Bryson. It's good to see people are finally starting to pay attention to Mobile Analytics (lol with 3 vendors announcing offerings just this week). As long as people are talking about mobile content and drawing attention to the fact that we are on the cusp of one of the greatest ages of personalised marketing and having information we want customised and delivered to us in our pocket anytime anywhere. I've said for a long time, if someone visits your mobile site and you dont have any analytics and dont know anything about them or their visit.....does it count (as a homage to the saying "if a tree falls in the forest and no one is around to hear"). If you run a mobile web site check out Amethon's Mobile Analytics from www.Amethon.com. One of the worlds first analytics applications specifically built for mobile browsers. With no page tagging, artifacts or javascript we offer a real time analytics solution with no overhead or lag. Cheers, Dean Collins www.Amethon.com