Search Engine Watch Forums held a poll that asked forum members what their perceptions were of the most improved pay per click program in 2007. There were only 4 votes, but the clear winner is Yahoo with 3 votes (whereas Google only had one).

Mel66 explains why Yahoo is the program of choice:

My vote is for Yahoo. It's hard to believe that Panama launched in 2007 - it feels like it's been out there much longer. When I think back to all the pain and suffering of the old DTC, and the results we were getting back then, it's amazing how far Yahoo has come with Panama, as well as cleaning up their network and giving advertisers more options.

Yes, Panama launched in February and it's amazing to see how it's improved.

RedFly adds more reasons:

Without a doubt YSM. In some markets, it's traffic converts 100% better than AdWords. They also have some great features that AdWords does not have that really make the difference.

Now all the YSM guys need is a desktop editor as per forum member request and geo-targeting and they'd be as good as Google.

What are your thoughts on the most improved PPC program last year? Let's get your vote in, and if you have any compelling reasons why, write a comment!

Forum discussion continues at Search Engine Watch Forums.