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SEO for Mobile: Tips and Tricks

A Cre8asite Forums member asks how a site is differentiated by Google as a mobile site or as a regular website that may not be included in Google's mobile web search. What are the criteria for being categorized as a "mobile" site?

The Google Webmaster Help Center has a guide of questions and answers on this very topic. Additionally, other feedback is given from a webmaster who has been designing for the mobile web for a year.

He says that you need to avoid tables in your design, have concise titles, have a small page size, and include good content.

As far as understanding whether your site is going to be accessed, he says that Google crawls your site as a Nokia 6820 which accepts XHTML.

And finally, it helps to create a mobile sitemap.

Forum discussion continues at Cre8asite Forums.



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posted Tamar Weinberg in Search Engine Optimization at December 11, 2007 9:45 AM Comments (3)

Comments

Thanks, Tamar. I'm glad to see the mainstream SEO press is paying more attention to mobile SEO and development, as usage is growing and has been for a while. There's not much here, though, that hasn't been mentioned before either officially by Google a while ago or on SER early last year. If your readers are looking for even more information on optimizing mobile content for search, we created a white paper on the subject back in August, which anyone can download for free at MobileSearchOptimization.com. I also blog about the topic frequently on my web site, where there is also a link to the white paper. At any rate, thanks for the mention, as building awareness on sites like yours is an important step in building a community that will take mobile search optimization to the next level.

 

I am very excited by the mobile web. I’m currently working new sites that will be mobile phone friendly.

Please check the following URL:

Why the Mobile Web Matters and How to Get Started
http://www.w3.org/2006/Talks/mwbp-ac-tutorial.html

 

Being from the UK where most business users have had iphone style functionality for at least a year or so on other devices, I've done this a few times and the things that really made a difference (beyond the usual page level SEO hacks, crawlability etc) were:

1) Ensuring you are using an appropriate doc type.
2) Ensuring that the server is configured to send back the correct status headers.
3) Using within as many pages as possible in the normal website to redirect the crawling appropriately.

 

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