Should You Mention Product Cost in Your PPC Ads?
NewKidOnTheBlock, is asking some excellent questions at Search Engine Watch Forums. His newest question is that he's wondering if it's worth targeting your PPC ads by specifying a minimum cost of a product within the ad copy so that you won't get clicks that won't convert. Apparently, Andrew Goodman's Winning Results with Google AdWords book says it's not optimal.
Im reading Andrew Goodman's book at the moment and yesterday I read that putting the price in the PPC ad was actually not a good idea as it can prevent potentially good clients from clicking on the ad as well, etc..To be honest I had thought this was one of the best ideas to filter out low quality traffic (people just into finding information).
I'm inclined to agree with the new kid at first glance.
But experience really would determine the effectiveness of the campaign and whether specifying a price is useful or not.
In fact, some members believe that by specifying the price in the ads, the CTR dropped but the conversion rate increased, which is what you'd typically expect.
It's an interesting read, and it's also a good idea to get Andrew Goodman's book for more PPC insights.
Forum discussion continues at Search Engine Watch Forums.
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Tamar Weinberg in Pay Per Click Engines at August 29, 2007 9:10 AM
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Simple answer to this question. Test, test, and test some more :)
Posted by David V. at August 29, 2007 09:56