Is Google Shortening Their Snippet Character Limit?

Aug 10, 2007 - 7:35 am 2 by
Filed Under Google

A DigitalPoint Forums thread is reporting signs of Google shortening their snippet text from about 150 characters to 95 characters.

The snippet is the portion of text Google typically pulls from your meta description tag or from content on your page that makes up the text found under the title of your page in the Google.com search results. I have boxed in the snippet in the image below.

Google Search Snippet

Now, I am currently not able to reproduce this behavior on my computer. But there are three different people in the thread supporting this finding. But since I cannot reproduce it, I personally cannot confirm this is happening.

Forum discussion at DigitalPoint Forums.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: January 12, 2026

Jan 12, 2026 - 10:00 am
Google

Google Integrates Core Search Signals Into AI Experiences

Jan 12, 2026 - 7:51 am
Google Ads

Google AI Mode Direct Offers Ads & Universal Commerce Protocol

Jan 12, 2026 - 7:41 am
Google Ads

Google Ads Performance Max A/B Testing Assets

Jan 12, 2026 - 7:31 am
Google Ads

Google Merchant Center Business Agent - Branded AI Agents

Jan 12, 2026 - 7:21 am
Google Ads

Google Ads Brand Linking Experiment

Jan 12, 2026 - 7:11 am
 
Previous Story: Google Bounces Yet Another AdSense Check?