Should You Trust KeywordSpy?

A WebmasterWorld user wonders if KeywordSpy is a threat to advertisers. Basically, the premise of the site is simple: you enter a keyword or domain and see your competitors' keywords. The advertiser tried it against his domain and saw that it was pretty accurate. Naturally, that has caused a bit of worry for him.

But many other users tried it for other campaigns and it doesn't seem to be accurate. For example, an advertiser who sells lights was told by KeywordSpy that he was bidding on solar aquariums.

Another member puts it quite simply:

We're not bidding on about half of the keywords it brought up for our domain.

I tried it for a campaign I am working on and I agree that it's bringing up irrelevant keywords.

What are your thoughts of the service?

Forum discussion at WebmasterWorld.

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posted Tamar Weinberg in Google AdWords at August 1, 2007 9:00 AM Comments (10)

Comments

Another competitor with the same type of service is called KeyCompete - www.keycompete.com. I've tested their service and found it to be missing many of the results for my own domain, and the list seems equally short for our competitors.

Additionally, keycompete's pricing structure by subdomain is a bit outrageous.

Overall these types of tools tend to be fairly inaccurate.

Posted by evolve at August 1, 2007 10:54

I checked one of the domains I run AdWords for, and half of the phrases it pulled up had keywords that I'm using as negative. Most of the key phrases are not the ones I'm bidding on. Can't see it being very helpful.

Posted by Max at August 1, 2007 12:47

Yep, very inaccurate. I was excited when I first heard about this tool, but after looking at the results it gave for my domain, the excitement quickly faded. Not helpful at all.

Posted by Mel66 at August 2, 2007 10:50

Inaccurate? You might only using the trial version, that is why you didn't see the full potential the tool can do to your website.

First, I am kinda hesitant because its just started lately this year... But it is really useful, when I tried the tool it managed to double my daily PPC traffic and sales.

I just can't understand why some people said it is just a waste... when I am earning because of it.

Posted by Dmitry at August 2, 2007 23:56

I found the Keyword Spy service useful, so far the keyword results are pretty credible. It’s similar to the now defunct Google Sandbox but way way better I guess, because keyword effectiveness is gauge based on PPC, search engine ranking and number of competitors bidding.

Posted by Zey at August 3, 2007 02:37

I used this tool just to understand my competition. I don't have one AdWords campaign, but I don't spend 90 bucks per month for this tool.

Posted by Stefan at March 30, 2008 06:54

Actually It's more expensive than It's use should lower fees to consider

Posted by No Name at June 28, 2008 10:05

I have been a KeywordSpy user for about 6 months now and I'm telling you the 89.95 you pay for their service is worth it. The data is very accurate. They actually launched a new prouct a few days ago - KeywordSpy Tracking. I'll definitely take a look. I might just end up upgrading.

Posted by Maria at July 23, 2008 00:57

Initially, I was hesitant about KeywordSpy. They are indeed new in the industry, but they are a smashing hit!

Everyone is talking about them, negatively, but when I started using them they turned out to be all right. Their features and keyword databases showing all those informative stats are so easy to use! I recommend you guys check them out entirely. They really are worth it.

Posted by Lorlyn11 at October 14, 2008 05:01

I'm on free trials for both ispionage and keywordspy. They both are good, however the data from Ispionage seems to be more accurate each time I check.

Posted by Bart at October 23, 2008 19:59

Should You Trust KeywordSpy?

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