Google Tests New Ad Format with Local Search Results

Jul 31, 2007 • 8:13 pm | comments (2) by twitter | Filed Under Google AdWords
 

AccuraCast reports on the Search Engine Watch Forums that Google is testing a new ad format that has expandable local results.

Here's an example of what AccuraCast has found with additional screenshots posted on Search Daily News:

Google AdWords New Ad Format

When you click on the Map, it expands to show an address.

I tried to reproduce this but was unable to do so, so they must be rolling it out to a select set of individuals.

People are wondering and hoping there's an opt-out feature -- additional map links could draw attention to the ad and cause clicks that don't convert. I hear that.

Forum discussion at Search Engine Watch Forums.

Postscript: Statement from Google:

We did want to clarify that this Google Maps plusbox experiment is not a closed beta. It's actually shown for all advertisers that provide a local address to Google. However, since this feature is an experiment, we are only showing this plusbox to a small fraction of our users. Also, advertisers are not charged for any clicks inside the plus box. We consider this experiment to be another example of how we are constantly looking for ways to improve our advertising offerings and provide additional benefit to both our users and advertisers.

Previous story: Does Google Opt For Non Exact Matches In Organic Search?
 

Comments:

Richard Rosen

08/03/2007 10:35 pm

This is called the "poor man's call tracking" and is related to Google pulling the click-to-talk feature. They want to know who calls, but wont pay for the call or deal with the complexity of tracking calls with unique phone numbers.

David Rodecker

08/08/2007 07:40 am

Good to see map advertising taking stronger position. Google is in the business of serving consumers. Their limited roll out is to identify if the information is useful to users. Presuming that users request the additional information (click plus), then the feature is approved for wider rollout. At that point, yes, this might be combined with a PPA (pay-per-action) pricing which is also being tested with Adwords. I would be surprised to see dramatic changes to either search or adwords; nevertheless I invite changes that are mutually accepted by users and advertisers.

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