What are the Effects of Two Addresses in the Footer of a Website?

Jul 30, 2007 • 9:52 am | comments (2) by twitter | Filed Under Google Search Engine Optimization

A web designer at Cre8asite Forums has an interesting predicament. She has a client who has a local store and a headquarters both located in two different states. Would it be bad to put two addresses in the footer of the website? Could it negatively affect organic and local rankings where it previously helped?

Nobody knows for sure. One member suggests that you should not put two addresses in the footer but the other address should be posted somewhere, like on the Contact Us page.

Or you can use Google Trends to see which location is more popular. Ultimately, the visitors come first.

But moderator EGOL says that this is a good question to experiment upon.

You have a chance to do a great experiment here.... run analytics to see what search queries come in for the current state, then tally the google rankings for those queries, and then run rankings for matching queries for the new state.... upload the new footer and see what happens to the ranks.

This reminds me of adding your address to Google's Local Business Center, which can also help.

Forum discussion continues at Cre8asite Forums.

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Matt Ellsworth

07/30/2007 03:20 pm

I don't think it would be a problem. Just list one as the main office and one as the retail store or something like that. also create a locations page with more specific info about the locations.

Jack Kingsley

01/05/2011 10:57 pm

Agreed with Matt. For example, if you had a roofing site and had to list the URL's for both of your locations, you could just label which was what. Or something like that, because that's what I did.

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