Should You Stop Advertising on the Main PPC Channels?

Jul 4, 2007 • 8:38 am | comments (0) by twitter | Filed Under Pay Per Click Engines
 

A Search Engine Watch Forums member is frustrated with the amount of time and energy required to optimize his PPC campaigns on Google, Yahoo, and MSN. He had come to the Search Engine Watch Forums to get advice on where to go next. Should he try other networks?

Discovery writes to say that he should continue reaching into the existing networks and continue optimizing until there are no options left.

I would not suggest 2nd tier networks that endores "contextual" ads until you have fully exploited G, MSN and YSM. Of course keep your eyes open on new ad models such as Pay Per Acquisition like Turn.com and old affiliate stand bys like commissionjunction.com.

Additionally, he adds, with other advertising technologies, there is a lot of promise and ways to make gains in your advertising campaign.

Google is rolling out audio/radio ads and Video ads which will ultimately migrate into the realm of internet TV/ possibly Cable TV in the future. Keeping up with how to use these advertising channels is important for any small or large business.

Forum discussion at Search Engine Watch Forums.

This post was written on Monday, July 2nd, and scheduled for publication on July 4th.

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