The "Minus 30" Penalty Revisited
We've been watching the Google "minus thirty" penalty for quite some time. Recent reports at WebmasterWorld have webmasters relying upon each other for support and advice, and after several months, some people have lately been successful.
Some people admitted to having duplicate content. Others feel that it's due to participation in link schemes and having sites linked to bad neighborhoods. Even others feel that their pages may have been over-optimized. In some cases, paid links were removed. It also helped numerous webmasters to clean up the code.
After reevaluating the site, ensuring there are proper 301 redirects, and editing the robots.txt so that it would not be spidering any duplicate pages, many have had a lot of success after submitting a reinclusion request.
Forum discussion continues at WebmasterWorld.
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Tamar Weinberg in Google Optimization at June 25, 2007 9:53 AM
Comments (13)

Comments
The policy of not allowing URLs to be mentioned on WMW makes it extremely hard to discuss penalties or similar issues there. We've had some luck in the Google webmaster helper groups, but finding the reasons for some of those sites is close to impossible (without any feedback from Google, from the reconsideration requests). I believe there are a lot of webmasters who would be willing to clean up their sites to comply with the Google webmaster guidelines, if only they knew which item needed to be changed (especially on sites that are or at least appear to be compliant). Is it broken HTML code? not enough contrast between the colors for the text? CSS menus with "hidden" text? affiliate links not masked enough? technical issues on the server side? or even a hacked server? or is the domain name manually black-listed so that no reconsideration request will be forwarded?
Also - it would be great to know how multiple reconsideration requests are handled: do they want more information / fixes as you find them or does that move "your site" to the back of the queue? How long should people wait to see if they found it before getting the site checked and changed by the next expert?
Posted by JohnMu at June 25, 2007 14:45