Do You Want a Google AdWords Search Engine?

Jun 21, 2007 • 9:49 am | comments (2) by twitter | Filed Under Google AdWords

It's interesting what people think up these days, but this wishlist item is actually a desirable product for advertisers. In a Search Engine Watch Forums thread, the possibility of creating a Google AdWords search engine is discussed, and personally, I think it's a great idea.

By now google must have a massive inventory of text ads, and growing every day. An "adwords search engine" would search this inventory and work like google - you enter a keyword and get back an SRP of all the (text) ads running on that keyword. Each ad would also show critical parameters, such as which network(s) it's running on, its geo-targeting and maybe the QS for the keyword.

The AdWords Search Engine would allow advertisers (and anyone else that's interested) to check out the worldwide ad market and competition.

That might just help you see geotargeted ads from another location and make advertising much easier.

There's a way to do it now, but it's just not very easy, according to the individual who suggested this innovation.

Limited Solution: Take keyword car as an example:

To find all ads on this keyword targeted to the United Kingdom click..

To find all ads on this keyword targeted to the United States click..

To find all ads on this keyword targeted to London click..

etc. etc.

It's hard work.

Shmuel is not as hopeful.

I think it's one of those nice ideas that we'll never see.

However, I think it will make the advertising experience much easier.

Forum discussion continues at Search Engine Watch Forums.

Previous story: Can You See Google Geotargeted Ads from Another Location?


Eric Lander

06/21/2007 03:23 pm

This is one of those topics where Google would have to tread carefully. I'm sure though that it would help to introduce a lot more revenue to the company. Can you imagine what would happen if AOL for example began featuring a full first page of these results before beginning to show any true organic listings? Advertisers would be given more return, it would lessen the amount of competitive forces between AdWords advertisers, and would also lead to better AdWords rankings assuming CTR and similar variables would continue to play a role.


06/21/2007 11:27 pm

I'm not so sure that this would be hard work if a number of people (a) operated and (b)cooperated - by creating individual nodes in a network of what I call Googlepods. If, for example, 50 people each took resposibility for a single product and service "pod", then it seems to me that an "airpod", a "bookpod" and a "carpod" - and so on and so forth across almost the entire spectrum of everyday commercial products and services - then the network as a whole could create related Adwords Search Engines in each pod. All the required "pods" already exist as stand-alone resolveable channels in the dot-com name space. In fact the first 50 "pods" for starters can easily be expanded to 500 or more product and service specific "pods", all of them available as stand alone entities and layered across the public Internet.

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