Google AdWords American Blind Lawsuit Update: Jury Selection in November

May 14, 2007 • 9:39 am | comments (1) by twitter | Filed Under Google AdWords

A DigitalPoint Forums thread highlights an article with an update about the American Blind lawsuit against Google. According to the article, a judge has set a date in November to pick jurors for the case. It appears as if this one is truly going to trial.

The trial is to be held in the US district court in the Silicon Valley city of San Jose. Jury selection is to begin November 9, 2007.

I covered this a few weeks ago and the news confirms that this case is going forward. However, Google is confident that they will win the suit.

Google litigation counsel Catherine Lacavera said Friday that the company was confident ABWF "will be unable to prove" their claims at trial.

Forum discussion at DigitalPoint Forums.

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Tom Crandall

05/24/2007 05:18 am

When Google loses this or an upcoming trademark lawsuit, they will be impacted, but still very profitable. The majority of Adwords revenue comes from advertising on generic phrases like “window blinds” versus trademarks like “American Blind.” Incidentally, some companies decide not to implement the current trademark policy because they may not have a vested interest in a reseller market, this choice should continue to be left to the trademark holder. The auto industry is a good example, and Ford does not implement the trademark policy on the trademarked phrase “used Ford F150″ because they encourage dealerships and aggregators to handle the used vehicle market. What eventually will happen in the U.S. and Canada, and has already taken place in Europe, is that search engines will be required by law to completely prevent unauthorized parties from even placing ads on federally protected trademarks. The real issue here is how “generic” can a phrase be to be allowed trademark status. Let’s look at the company, Discount Tire. People don’t normally search for “discount tire” unless they are looking for the company, Discount Tire. The generic phrase people tend to search for is “discount tires” with an ’s.’ This is where things can get heated. How does the USPTO determine if a phrase is too generic to be trademarked? ...frequently asked questions about the <a href="" rel="nofollow">Google Lawsuit</a>

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