Google AdWords Customers Deceiving System, Frustrates Other Advertisers

May 8, 2007 • 9:55 am | comments (3) by twitter | Filed Under Google AdWords

How many times does an advertiser need to be reported before Google takes appropriate action about advertisers who are trying to cheat the Google AdWords system? In a WebmasterWorld discussion, an advertiser is fed up because he has discovered his competitor is using not one, not two, but five different Google AdWords accounts to direct traffic to the same product. Consequently, he's in the top 5 spots.

He writes:

This individual is using (what are essentially) throw away domains to redirect people to the same product. It's the same design/adcopy, etc.....just hosted on a different domain.

What's worse...when I first reported him two months ago, he was using two domains...then a third appeared....last month he added a fourth....and as of today, he has five ads occupying five spots on the front page of every term we pay for.

Now, I don't mind competition...if you can out market me using good copy, then so be it. BUT...this low life is cheating his way past his competitors....and apparently has Google's blessing doing it.

If the competitors can get away with it, these ethical advertisers want to also:

I've had enough....I'll give Google another 30 days, and then it's "if you can't beat em, join em."

I remember the quote "Rules are made to be broken". So, follow the devils route.

AdWordsAdvisor2 writes in and offers assistance to advertisers having these difficulties:

I personally detest double serving. StickyMail [WebmasterWorld private message] me the URLs and if they are related I will have them taken care of as soon as possible. Keep in mind that "he told me at a trade show that he owned both sites" doesn't count for us to consider them related, but if there is hard evidence I can take care of it.

Hopefully he'll give a hand to some of these frustrated advertisers, but more needs to be done.

Discussion at WebmasterWorld.

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Brian Mark

05/08/2007 02:43 pm

Surely if someone has to go to the 5th spot (hopefully clicking all the way to the bottom), their ROI isn't very good. If it is, then maybe the other advertiser just needs to raise a bid and make better ad copy.

Heather Paulson

05/09/2007 05:22 am

He should check to see if these are affiliates for the competitor merchant that are using redirects.

Dave Lowerre

05/11/2007 08:32 pm

Google Adwords are rigged. The minimum bid on keywords is set by criteria which only Google has access to and will not share: Historical keyword performance. Google uses this as a way of explaining why a keyword that NO-ONE else is bidding on has a minimum bid way above the $.01 minimum Cost Per Click that they IMPLY you can get, but you really can never get. If I develop a new type of product, lets call it a roflizer, and try to advertize it with Google Adwords, I will have to pay through the nose on clicks even though no-one else has ever used the word. I should be able to get it dirt cheap until someone else wants to out-bid me for placement. However, there is NO WAY to format the text of an ad with a keyword that has a 'low historical performance' so that it will qualify for the minimum cpc. So the system is rigged to make max money for Google.

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