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WebmasterWorld and DigitalPoint Forums are both reporting significant changes in rankings at Google starting last night. Typically, Google, since December 2003 (aka the Florida update), Google does not want to shake up the search results (did not mention search ads here) before the big holiday season.
Well, these reports seem to be wide and far. So I believe based on the recent volume and breadth that there is a possible Google update underway.
Forum discussion at WebmasterWorld and DigitalPoint Forums.
Comments:
Vic
12/08/2006 01:34 pm
I can confirm many changes in ranking. I'm only tracking ~600 keywords and they are are seeing improvements.
Michael Martinez
12/08/2006 06:39 pm
This is why I hate named updated. The so-called "Florida" update was the Google update of late 2003. And the changes people are seeing this week are simply the result of Google recrawling the Web AFTER its pre-Thanksgiving update (that you reported on twice) of two weeks ago.
Matt Cutts
12/08/2006 06:54 pm
I posted on WMW. I'm not aware of anything big that went out yesterday, so I'm assuming that this is normal ranking changes as we refresh our index. I'll ask around to make sure though.
Barry Schwartz
12/08/2006 07:00 pm
"Possible?" Sorry about the typo with 2003 and 2004, fixing now. Thank you Matt.
Sportsbook
12/27/2006 12:13 am
After Christmas December 26 from #13 to #250 and lost more than 1000 keywords i was ranking in the first 20 did google did a update. ????? http://www.enterbet.com