A Search Engine Watch Forums posts asks why are we limited to only 25 campaigns within Google AdWords? In response to that question, Chris_D, SEW Forums moderator explains that 25 is plenty and you should structure you campaigns differently. Use adgroups to fulfill your requirements, as he explains by this example:

Assume up to 25 'products' & assume main cost control is required by product; secondary cost control is by adgroup bids

1. set campaigns = products
2. set adgroups = product derivative (under campaign)
3. duplicate adgroup - one for search, one for content, with negatives for search - to provide secondary cost control:

Your Account
Campaign 1 Widgets
-> Campaign 1 - Widgets -> Adgroup one -> blue widgets search
-> Campaign 1 - Widgets -> Adgroup two -> blue widgets content
-> Campaign 1 - Widgets -> Adgroup three -> red widgets search
-> Campaign 1 - Widgets -> Adgroup four -> red widgets content
-> Campaign 1 - Widgets -> Adgroup five -> green widgets search
-> Campaign 1 - Widgets -> Adgroup six -> green widgets content

Campaign 2 blodgets
-> Campaign 2 - Blodgets -> Adgroup one -> blue Blodgets search
-> Campaign 2 - Blodgets -> Adgroup two -> blue Blodgets content
-> Campaign 2 - Blodgets -> Adgroup three -> red Blodgets search
-> Campaign 2 - Blodgets -> Adgroup four -> red Blodgets content
-> Campaign 2 - Blodgets -> Adgroup five -> green Blodgets search
-> Campaign 2 - Blodgets -> Adgroup six -> green Blodgets content

Excellent, easy to understand, example.

Forum discussion at Search Engine Watch Forums.

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