Revisiting Keyword Frequency vs Density

Oct 6, 2006 • 12:52 pm | comments (1) by twitter | Filed Under SEO - Search Engine Optimization

Someone chose to pick Google's brain by testing and comparing search results based on keyword density or frequency, to see which ranks better.

As you can see, pages rank in order by the number of times a keyword is repeated (9x ~ 12x). Besides page size (number of words on a page), and keyword frequency, everything about those pages are identical, including PageRank.

Not so fast say others, including Bill Slawski, who pulls out patents data. Others point to recent information by Matt Cutts on keywords that target the long tail and Mike Grehan on latent semantic indexing.

In other words, when you think you have it figured out, you discover you're not finished yet.

Cre8asiteforums discussion restarts here: Keyword Density

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SEM Basics

10/08/2006 11:49 pm

I'm not going to read this point for one simple reason, I don't think it matters much. Why? Two reasons. First of all, even if keyword density or freuqency matters today, there is nothing indicating that it will matter tomorrow. The search engines can easily just decide to stop noting that factor. Secondly (and most importantly) it is a waste of one's time and resources to worry too much about these types of petty details. One's time and effort would be much better spent improving the content on their site, creating business partnerships, learning more about their customers needs and wants, etc. That's the road to building a successful online business. Not trying to figure out some magic number which in and of itself has no real business value and may not even have any seo value.

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