Google's Adam Lasnik Speaks On What Links Can & Can't Hurt You

Oct 2, 2006 - 7:54 am 2 by

In a WebmasterWorld thread, Adam Lasnik of Google can be quoted on what types of outbound links can and cannot hurt you. Let me first quote Adam;

It's unlikely that your outbound linking is causing your pages to be listed in the supplemental, rather than main index.

Also, be assured that we're not looking to penalize folks for a "bad" link here and there. Rather, our algorithms are tuned to look for patterns of "egregious" linking behavior... both on individual sites and in the aggregate.

With that said, it's certainly in your users' interest that you regularly audit outgoing links on your site (especially prominent ones) to ensure that you're not losing folks' trust by sending them to inappropriate places or 404 pages. Sure, it's great to keep Google happy, but it's usually more important (long term) to have your users be return visitors.

So a link to a bad place "here and there" won't necessarily hurt you, but if "patterns" of bad links are seen, then you need to worry.

Forum discussion at WebmasterWorld.

This article was written the prior day and scheduled to be published at this time.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 18, 2024

Mar 18, 2024 - 4:00 pm
Google Updates

Google Urges Patience As The March 2024 Core Update Continues To Rollout

Mar 18, 2024 - 7:51 am
Google

Official: Google Replaces Perspective Filter With Forums Filter

Mar 18, 2024 - 7:41 am
Google Maps

Google Business Profiles Now Offers Additional Review After Appeal Is Denied

Mar 18, 2024 - 7:31 am
Google Maps

EU Searchers Complaining About Google Maps Features Changes Related To DMA

Mar 18, 2024 - 7:21 am
Google

Google Showing Fewer Sitelinks Within Search

Mar 18, 2024 - 7:11 am
Previous Story: 3rd Google Experiment with Side Bar Navigation