Google's Adam Lasnik Speaks On What Links Can & Can't Hurt You

Oct 2, 2006 • 7:54 am | comments (2) by twitter Google+ | Filed Under Google Search Engine Optimization

In a WebmasterWorld thread, Adam Lasnik of Google can be quoted on what types of outbound links can and cannot hurt you. Let me first quote Adam;

It's unlikely that your outbound linking is causing your pages to be listed in the supplemental, rather than main index.

Also, be assured that we're not looking to penalize folks for a "bad" link here and there. Rather, our algorithms are tuned to look for patterns of "egregious" linking behavior... both on individual sites and in the aggregate.

With that said, it's certainly in your users' interest that you regularly audit outgoing links on your site (especially prominent ones) to ensure that you're not losing folks' trust by sending them to inappropriate places or 404 pages. Sure, it's great to keep Google happy, but it's usually more important (long term) to have your users be return visitors.

So a link to a bad place "here and there" won't necessarily hurt you, but if "patterns" of bad links are seen, then you need to worry.

Forum discussion at WebmasterWorld.

This article was written the prior day and scheduled to be published at this time.

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Melvin Ram

10/03/2006 05:52 am

This makes sense. In the real world, we all make connections/recommendations. Occasionally we mess up. We might recommend a restaurant not knowing that the food is no longer as yummy as it was 6 months ago because of a chef change. You won't lose you're reputation for that. But if you keep recommended bad products, people notice.

Brisbane SEO Guy

10/16/2007 10:35 am

I think the guiding principles in all these link questions are: 1. There is nothing a competitor can do to your pages from the outside looking in and 2. If you have any questions in your own mind as to the honesty or otherwise of something you about to do then it probably isn't a good idea (listen to your inner Google).

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