Google Testing AdSense Cost Per Action (CPA)

Jun 21, 2006 • 12:00 pm | comments (12) by twitter Google+ | Filed Under Google AdSense
 

google-adsense-cpa.jpg

I can't believe I didn't spot this until Philipp Lenssen blogged it, Google is testing CPA (cost per action) AdSense ads. What that means is that instead of getting paid for clicks or impressions, you can get paid a commission for a sale or desired action.

WebmasterWorld has a thread on this since June 19th, with details of some Google AdSense publishers getting "invites" for the test program.

I received the invitation this morning. I intend to try this program, but I'm not excited about it.

Well, based on the screen capture above, there is a lot of potential. Full details of the AdSense CPA program available at SeekingAlpha.com and also reprinted as quote below.The Invite:

The Google AdSense team would like to invite you to test a feature that provides you with a new way to earn revenue from your website by hosting ads that are compensated based on a Cost-Per-Action [CPA] basis. These ads are very different in that you will be able to choose amongst a selection and you will also have more flexibility in promoting them…

The details of the invite:

How do I participate in the CPA test?
Simply reply to the invitation email and express your interest in participating and we will send you some sample CPA ads. You can then choose which ads you’d like to host and we will send you the code to copy and paste on to your site. It’s just that easy!

What can I do to optimize my revenue from the CPA ads?
While we encourage you to experiment as much as possible with these ads on your site, here are some general tips on implementing a CPA ad:
1) Ads that blend in with the site and are placed prominently tend to perform better. Look to integrate the ad within the page.
2) Ads that are relevant to the interest of your site visitor also tend to perform better. For example, if you have a travel site, having ads relevant to airline travel would generate higher interest. For more tips on increasing revenue, please see our optimization tips page at: https://www.google.com/support/adsense/bin/static.py?page=tips.html&sourceid= aso&subid=ww-ww-et-asui&medium=link

How do I get paid?
You get paid whenever a site visitor clicks on the ad on your site AND performs a specified action, such as generating a lead or purchasing a product.

Do these compete with regular content ads?
These ads will not compete with contextually targeted ads. Instead, they will show across a separate network, the Content Referral network. To place one of these ads on your site, you can set up a new ad unit that supports any of our current ad unit sizes.

How much could publishers expect to earn with this CPA test?
How much a publisher will earn will depend on a number of factors about the publisher and advertiser, including whether the ads match the topic of the site, and level of interest of their site visitors. We have tried to match the appropriate publishers with advertisers for this test.

Will CPA offerings compete with my current AdSense revenue?
We expect that the CPA test will offer ad units that will expand publishers AFC revenue because the ad units are separate and appeal to different types of users. These CPA ads are also additional inventory to your existing AFC ad units.

How can I promote the CPA ad unit?
Since this is a test and these CPA ads are not regular ad units, we are giving you more flexibility in saying things like “I recommend this product” or “Try JetBlue today” next to the CPA ad unit. However, you should still not incite someone to click on the ad, so saying “Click Here” is not ok.

Where do these CPA ads comes from?
The CPA ads come from a limited group of high quality advertisers that are interested in displaying ads on a CPA basis. They pay you whenever a site visitor performs a specified action, such as generating a lead or purchasing a product.

Will I be able to see reports within my account?
When the test begins, you will receive weekly email reports of conversions you have accrued and your total revenue within the CPA test.

Forum discussion at WebmasterWorld.

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Comments:

Craig

06/21/2006 10:31 pm

I wrote about the possibility of Google opening an affiliate network back in February. I will be very interested to see how they manage to police the network though, since affiliate networks have a lot of fraud seeing as the payouts are often very high. I assume they'll force merchants to install their analytics product to capture click stream data. On the other hand, based on the amount of AdSense scraper sites and fraud associated with them, I would wonder if Google would even bother making the effort to prevent fraud. Here's a link to my original prediction posting: http://www.affmarketing.org/2006/02/google-to-open-affiliate-network.html

Ashley

08/01/2006 01:16 am

I think this is a great idea and would save webmaster alot of money, I just wonder how far it will extend and to what industries such as computers or adult websites.It should also allow webmaster to go for alot more keywords since it not per click but per action.

LENNY

08/30/2006 04:31 am

Question: Have written variety of articles on many subjects. Could I participate in this program, using one or more of my articles? Do I need to have a website?

Jayakanthan

10/13/2006 02:04 pm

So, when it available for everyone? and worldwide?

katalog

10/14/2006 11:56 am

I think this is a great idea and would save webmaster alot of money, I just wonder how far it will extend and to what industries such as computers or adult websites.It should also allow webmaster to go for alot more keywords since it not per click but per action

nayak

04/05/2007 11:16 am

Hi, this is new sites i want to view on toop searchengine

Noel

12/11/2007 12:01 am

CPA would lower click fraud and also raises the conversion ratio of advertiser. I think it is a good idea than PPC. http://www.zilj.net

Iheanyi

09/20/2008 07:49 am

Please i want to know how to draw traffic to my adsense site.i'll really appreciate any advice.pls reply to ifyco14@yahoo.com.thanks

Shophi

09/20/2009 01:22 pm

CPA model is not like PPC. You will be paid when a customer completes a form giving a credit card no. or pays for shipping alone for a 10ml fragrance etc., It ranges from $1 to $150 per action from various corporations, companies etc.,

No Name

11/05/2009 04:54 pm

I think this is a great idea and would save webmaster a lot of money.

Steven

01/03/2011 01:06 pm

That is a great idea as it will reduce the fraud clicks drastically as card details etc will have been entered. I'll definitely be looking into implementing it.

CPAlead Guide

01/18/2011 12:44 pm

CPA is extremly to make money. If you are a whitehat marketer you will have no problem making quick money with cpa but if you are a blackhat marketer, then i suggest staying with adsense...

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