A thread at DigitalPoint Forums had an interesting title, Are you click-o-phobic? I never really thought about this. Publishers are so trained not to click on their own ads, it becomes second nature to look at the ads, but never ever click on them. This constant wrist slapping training has possibly caused some to subconsciously never click on any contextual advertisement from Google or Yahoo and the others. Honestly, if you are a publisher, do you feel a weird sense of gratification or accomplishment after clicking on a contextual ad, on any site? I believe that I have a weird feeling after clicking on one of those ads.
Click-O-Phobia is the proper term for such a condition.
Do you have click-o-phobia? Are you click-o-phobic? Forum discussion at DigitalPoint Forums.
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rustybrick in Contextual Ads at April 28, 2006 7:26 AM
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I'm always hesitating before a ever click because I'm an AdWords and AdSense client too. I rarely click anyway, if I do then I'm bookmarking the site I clicked too because it was an ad I was interested in and I don't want to lose a good reference. I'm also finding the ads I'm seeing within my Gmail quite worthwhile.
Posted by GSeton at April 28, 2006 16:38