Consistency in Linking Can Go Far

Jan 31, 2006 • 9:23 am | comments (2) by twitter Google+ | Filed Under Link Building Tips & SEO

A nice thread at High Rankings forum discusses Internal Linking To Your Homepage. A basic SEO topic, but also very important. What is the best way to link to your homepage? In my opinion, is the absolute best way. You can link to it using absolute links or relative links, but link to it so that you do not link to,, and so on. You just want the www, the domain and the / and nothing more.

You may ask, but what if I always link to type of domain? As long as I am being consistent, isn't that good enough. Well, yeah it is, but can you guarantee that you won't upgrade your site's technology and the index.html page will turn into an index.php page? Of course you can do mod_rewrites and 301s after the fact but if you are just consistent, with linking to you don't have to do all that work. Plus most people will link to you with and no other way.

Forum discussion at High Rankings Forums.

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Jaimie Sirovich

01/31/2006 05:26 pm

If you're dealing with a dynamic site, you should probably just use a function to generate your links, then use that function. Using a function can also serve to unify dynamic URLs so they're consistent. For example, I'm not sure Google asserts that ?a=1&b=2 is the same thing as ?b=2&a=1. In fact, since parameter order theoretically could have a non-trivial meaning in (poorly written?) software, I'd have to say Google can't really assume those URLs are equivalent. I see this problem on many, many sites. And google's new canonical naming update only addressed www vs. non-www, not index.html vs /. I checked. And TBH, I still see lots of www vs. non-www, even now.

Search Engines Web

02/01/2006 07:34 pm

One interesting possiblity that is perfectly within Google Guidelines and ALGO helpful - is to have a slightly but signicant version of the www. and non www. page - and have them both on Google with different Title and body keywords emphasis... It WORKS!!!!! and why not - Google de-duplicates pages - so, one could emphasize different synonyms !!! or even be more Graphic / Flash intensive for appeal to certain clients - this is no more different than having two directories...

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