A Cre8asite Forum thread named Google is testing a new Adwords format shows how the top three sponsored ads in Google SERPs are showing up different shades of background colors for one specific user (at least).

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The screen capture above is from the user reporting the new sighting. It is very possible that this is an other UI test by Google. But this can also be a spyware or adware attack. No confirmation from Google as of yet.

Update: Official Response from Google (Thanks Gary Price):

Looks like our older UI. We used to do ads in different (tasteful) colors. Note the old version of the tabs for (Web Images Groups Directory News Local). I suspect that this is just a screenshot from years ago. The tabs wouldn't look like that on a current UI test.

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