Submit to Microsoft Small Business Directory?

Aug 19, 2004 • 9:21 am | comments (4) by twitter Google+ | Filed Under Other Web Directories
 

A thread at HighRankings named To B Or Not To B...central, Should I join bcentral?, asked the question - should I submit my site to http://sbd.bcentral.com/ or not?

The only issue people seemed to have with this program was that they recommended using an automated submission program. Most SEOs say this is one of the classic no-nos. Other's hate this program because it's by Microsoft and they require you to sign up for their "Microsoft .NET Passport" - ehh.

One post I would like to quote in its entirety, by mcanerin:

For what it's worth, I run linking campaigns for clients for both a standard SEO package and as a standalone service, so I'm very, very careful about the directories I link to.

I have a 15 point checklist for them and unless it passes all 15 points I don't go with them (actual list is confidential, but common sense - no black magic)

Anyway, I originally passed on this directory for the very reason that everyone else is concerned with - the automatic submissions issue. The directory passed every other test, but failed my "supports spammers" test

Recently I had a client ask me about it, and I told him why I had not automatically submitted to it, and he agreed, but felt that it still might be worth it. We discussed it for some time. This client is very web and business savvy, has a lot of traffic and conversions and I respect both his ethics and interest in his websites.

At the end of the day, we agreed that we should submit to the SBD IN SPITE of the automatic submissions. The directory has enough value that for him and many others it's worth it.

It's pretty bad when something that is clearly a trademark Microsoft "lets hold your hand" policy is considered good reason to avoid using the product.

Worse, they are teaching inexperienced website owners that automatic submissions are "ok", which is incredibly naive behavior for a company that wishes to take a lead in search. I know these are different departments, but geeze, this doesn't look good.

Currently I DO recommend submission, but only after I've educated the client as to what the issues are. I wish I could make a better recommendation based on the value of the directory itself, but I can't in good faith based on it's submission policy.

Maybe they don't get the concept that I would happily pay the same amount and skip the automatic submissions.

mcanerin, Ian, in fact started a new topic on this today at Search Engine Watch and named it MS Small Business Directory - SBD.

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Comments:

doug @ yorganic

07/09/2007 09:03 am

Can anyone supply an update on MSN's SBD? It appears to have disappeared? What's more is that I got a bill last month from MSN in Luxembourg for a bunch of URL's that I have submitted in the past with no digital contact details or phone number on it at all! Just did a search expecting there to be loads of forums posts on this but no?

Tom Jay

07/03/2008 05:55 am

Our site provides for peaple needing help with their kid's learning. i wonder what the value of beeing listed in the directories is? we get visitors to our products page www.jayseducation.com/products.html BUT rearly a conversion.

watsandrew

06/17/2011 06:57 pm

Microsoft small business directory is the one of best directory for submission. I also don't the sign up for Microsoft dot net but it is worth that directory accept the links easily. directory submission service

Randy

12/19/2013 09:24 am

I am considering Microsoft small business directory because it is worth it to submit your links to them. Also, you will gain even a little from Microsoft small business directory. business directory pittsburgh

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