AdWords Zip Code Targeting & Location Insertion Added

Apr 9, 2012 • 8:52 am | comments (4) by twitter Google+ | Filed Under Google AdWords

AdWords Dynamic Location InsertionGoogle announced a few new features for AdWords including target ads by zip code, a new way to insert locations in your ads and "clearer and more powerful" targeting options.

Zip Code Targeting

Why didn't they have this before? I am not sure. But Google said you can now target over 30,000 US ZIP Codes with your AdWords campaigns. You will be able to add up to 1,000 postal codes at a time to your search ad campaigns with AdWords Location Targeting.

Here is a picture:

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New Dynamic Location Insertion

Instead of manually creating ads that have the city or state name in it, you can now use the location insertion option to dynamically create these ads. So instead of making hundreds or thousands of ads, make one and use the syntax {}. How does it work? Well, turn on the location extensions and then when you create ads insert that syntax. For example, “Find a {} Store or Shop Online,” a user viewing your ad in Chicago would see: “Find a Chicago Store or Shop Online.”

click for full size

More Clarity and Control

Your location targeting method allows you to:

  • Target using physical location: Reach customers who are likely to be physically located in your targeted geographic areas.
  • Target using search intent: Reach customers whose searches or search settings show that they're interested in your targeted geographic locations.
  • Target using either physical location or search intent: Reach customers with both options.

Your location exclusion method allows you to:

  • Exclude by physical location only: Exclude customers who are likely to be physically located in your excluded geographic areas.
  • Exclude by physical location and search intent: Exclude customers who are likely to be physically located in your excluded geographic areas OR searching for keywords related to your excluded geographic locations.

Forum discussion at WebmasterWorld.

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Jeff Downer Indianapolis IN

04/09/2012 01:55 pm

This is a welcome feature for Adwords.  As a local brick and mortar person this could be real game changer for me.

Ron Coachman

04/09/2012 02:45 pm

Has been a bit slow in coming, but at least location targetting is now here. The google adwords team must have just discovered POF!

Asim Cdz62

04/10/2012 11:57 am

 This is an excellent post and these some both very good updates done by Google , it will really helpful for PPC experts to run their campaigns in a more better way  ........


04/10/2012 09:28 pm

Hi, i'm running a few campaigns that include some 5 digit part numbers. In adwords it is now showing "The location terms in this keyword can affect where your ads show " on certain keywords. Any tips on how I can prevent this from happening?

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