Ads Covering Ads Upsets Google & Facebook Advertisers

Dec 12, 2011 • 8:32 am | comments (5) by twitter Google+ | Filed Under Google AdSense
 

The Wall Street Journal has a story on how a new ad platform is gaining in popularity that basically seems to cover up the ads on other networks such as Google and Facebook.

Users download a decoration tool for their Facebook or other social networking pages and when they do that, it enables the tool developer to place ads on top of ads displayed on Google, Facebook, Yahoo and others. The WSJ said they are "inserting a layer of ads on websites or covering up other paying ads."

Here is a video from the WSJ on this:

AdSense publishers have a reason to be upset. They might be paying a CPM basis and get nothing out of this because their ads are covered by third party ads.

Forum discussion at WebmasterWorld.

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Comments:

Wayne

12/12/2011 02:31 pm

Thank you for your article! I LOVE IT!It is about time that the content developers can push back against those who make the rules.I wonder how long until they make it illegal?wayne

Wayne

12/12/2011 02:32 pm

PS I could not complete the login using my wordpress login .... 

Lewis Warren

12/12/2011 04:20 pm

Seems like a very sneaky tactic. Will be interesting to see if this starts a similar trend, or if it does get banned, and if it does if the tool developers will find a way around it to manipulate it again.

Naufil_Shah

12/12/2011 05:29 pm

I don't understand "AdSense publishers have a reason to be upset. They might be paying a CPM basis and get nothing out of this because their ads are covered by third party ads." Who are these Adsense publishers that are affected? Does it affect the Adsense on my sites?

Roger

12/13/2011 01:05 pm

"AdSense publishers have a reason to be upset. They might be paying a CPM basis and get nothing out of this because their ads are covered by third party ads." You mean AdWords advertisers, not AdSense publishers, right? AdSense publishers don't pay anything; they actually get paid for having the ads on their site(s). Yeah, they'd be mad too since they're less likely to receive clicks/income, but I think what you meant to say was "AdWords advertisers", not AdSense publishers.

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