Google: Parking Your WWW Domain Will Hurt Your Site

Sep 27, 2011 - 7:23 am 8 by

No parking domainI see it way too often... A site where the www of the domain simply does not work. In some cases, the www version goes to a 404 page or a parked domain page, whereas the non www version goes to the proper site.

A Google Webmaster Help thread has a Googler saying this can be very bad for your site's performance in Google.

Gary Illyes from Google said, "it may very well affect your site in a negative way. I strongly suggest you to fix it." Gary was referring to how the non www version of his domain went to a parked domain.

Gary said:

Do you know why your domain name is parked?

This is a very bad user experience and may very well confuse our algorithms as well. If you want to serve content only on the www version of your site, it would make sense to 301 redirect to

This may be common sense for most SEOs and some webmasters, but sometimes it is good to have this documented as proof.

Forum discussion at Google Webmaster Help.

Image from Stephen Finn/Shutterstock.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Ranking Volatility, Tons Of Google Bugs, Most Read Articles, Bing Deep Search & Quality... - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 1, 2024

Mar 1, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google Ranking Volatility, Tons Of Google Bugs, Most Read Articles, Bing Deep Search & Quality & SEOs Not Loving Google

Mar 1, 2024 - 8:01 am

Google Court Document Says Search Quality Continues To Improve

Mar 1, 2024 - 7:51 am
Google Search Engine Optimization

Google Structured Data Carousels Beta Documentation Added

Mar 1, 2024 - 7:41 am

Now You Can Opt Out Of Google Search Place Entities In Page Insights

Mar 1, 2024 - 7:31 am
Google Maps

Google Updates Business Profiles Customer Interactions Every Few Days

Mar 1, 2024 - 7:21 am
Previous Story: Google Webmaster Tools Download Errors Bug